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Thanks to market-leader Tinder – and new entrants like Dragon-backed Double – a whole host of dating apps have sprung up and the industry is undergoing a drastic shift from the more traditional monthly paid subscription sites to freemium apps.With a busy market you’ll need a clear USP and a realistic revenue model.When a person registers with a matchmaker, the matchmaker would take time to get to know the individual; he/she would ask questions that would reveal the nature and character of the person, their jobs, likes and dislikes, life ambition and goals, accomplishments, past relationships and experiences, finances, education and a lot more.They would also want to know if the client has had any criminal records, medical problems or bankruptcy issues.Alternatively, you can start developing your own unique idea.
After getting to know the clients, a matchmaker would then scan through his list of clients to see if there is a match.Recent figures from the office of national statistics show that 51% of people in England and Wales are single.Combine this with an online dating industry that, according to Mintel, will be worth £165m by 2019 and you could have a perfect business match. The dating market is becoming increasingly crowded.Sometimes, there might be one or two matches and in that case, a matchmaker might leave it to the client to choose a preferred one.
When the matchmaker has found a perfect match, he would arrange another meeting with each of the clients separately to further determine compatibility.
With an array of established market leaders, it’s incredibly important that you offer a unique service that sets you apart from competitors.